Zynga AdTech · Impact
Ad-config MCP
I designed and led internal tooling for ad-serving configurations at Zynga: a Model Context Protocol (MCP) server and tools that let AI assistants work with ad-serving configuration.
See it in the career threadLucas online
Software Engineer · Zynga AdTech
Today
Hi Lucas, thanks for making time. Who am I talking to?
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So what are you working on now?
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Lucas Chen
Right now I'm building a platform for delegating software work to coding agents, where results have to be verified independently instead of taken on the agent's word.
I designed and led our internal tooling for ad-serving configurations, an MCP (Model Context Protocol) server and tools that let AI assistants work with ad-serving configuration, and a project that helps our games identify high-value ads.
I also worked on an AI LiveOps agent that cut a 2–3 hour workflow to about 20 minutes.
👀
May 2025 – Present
Can you walk me through your career?
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Lucas Chen
Sure, newest first.
AdTech team: AI tooling and ad projects.
Designed and led internal tooling for ad-serving configurations: an MCP (Model Context Protocol) server and tools that let AI assistants work with ad-serving configuration.
Worked on an AI LiveOps agent that cut a workflow from 2–3 hours to about 20 minutes.
Designed and led a project that helps games identify high-value ads.
👀
May 2023 – Jun 2024
And before Zynga?
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Lucas Chen
Developed 15+ UI and 10+ API production features for the Nexus Platform, using React and Express with TypeScript.
Reduced load times for user list pages by 97% by optimizing API calls and refining Express APIs.
Cut test automation start-up time by up to 98% by parallelizing the Playwright test suite setup.
Reduced API response time by up to 82% with an Azure Cosmos DB proxy that moved Express APIs to C# .NET database pagination.
TypeScriptReactExpressC#.NETAzure Cosmos DBPlaywright
🔥
Sep 2022 – Apr 2023
Lucas Chen
1P13 Integrated Engineering Project (Sep–Dec 2022).
2GA3 Computer Architecture (Jan–Apr 2023).
May 2022 – Aug 2022
Lucas Chen
E-commerce and loyalty platforms: a Shopify app on AWS, plus AR, blockchain and data-visualization work.
Made e-commerce client onboarding over 10x faster by building AWS Lambda components.
Led an augmented reality proof of concept for a national loyalty program, built with 8th Wall WebAR and JavaScript.
Raised a loyalty platform’s user engagement by 4% by integrating it with blockchain assets, using Next.js, Ethereum and the Alchemy API.
Built a real-time data visualization dashboard (D3.js, Snowflake), improving early error catching and data comparisons by over 10%.
AWS LambdaJavaScriptNext.jsD3.jsSnowflake8th Wall WebARShopify API
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Oct 2021 – 2022
Lucas Chen
Worked with a team of four developers on training a humanoid to walk and navigate obstacles in a ragdoll physics simulation.
Used C# and Unity to train and simulate the humanoid.
C#Unity
Jun 2021 – Sep 2021
How did it all start?
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Lucas Chen
Found 50+ bugs through QA testing, validated bug fixes, and was the link between clients and the development team.
Cut manual tasks by over 30% with custom JavaScript Slack bots that automate the customer onboarding notifications.
Wrote automated end-to-end UI tests with Selenium and Python, cutting manual QA testing by 40%.
JavaScriptPythonSeleniumSlack
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Zynga · results
What’s the impact been?
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Lucas Chen
Here are three things I’d point to at Zynga AdTech.
Zynga AdTech · Impact
I designed and led internal tooling for ad-serving configurations at Zynga: a Model Context Protocol (MCP) server and tools that let AI assistants work with ad-serving configuration.
See it in the career threadZynga AdTech · Impact
I worked on an AI LiveOps agent that cut a workflow from 2–3 hours to about 20 minutes.
Before2–3 h
After~20 min
🔥
Zynga AdTech · Impact
I designed and led a project that helps games identify high-value ads.
See it in the career threadSide projects
Anything you built on the side?
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Lucas Chen
A few. Sharing the newest first.
A control plane for safely delegating software work to autonomous coding agents.
A harness-agnostic platform for handing software work to coding agents in Cursor, Claude Code or any other harness. The goal, from my spec: maximize architecture-approved, verified engineering output per dollar and per minute of human attention.
Books tennis and pickleball courts the moment booking opens, every morning.
My parents had to set a 7:30 a.m. alarm every week to get courts at our local club, so I automated it. Members set weekly schedules in a web app, and a bot books the courts each morning and texts the results.
Mobile meal planner: pick meals, get a grocery list, track calories and protein.
A mobile-first meal planner: choose meals and servings, turn them into a grocery list, and track calories and protein against personal targets. Our team of five built it as a front-end prototype on mock meal data, so the “AI-powered meal prep” step is a UI concept.
Android app that matches riders headed the same way so they can share a taxi.
CarpoolX matches riders heading to the same destination so they can share a taxi and split the fare, with an upfront fare estimate and safety checks for riding with strangers. Four of us built it as a React Native Android app on a Flask and Firebase backend.
A workout planner that schedules rest days, not just workouts. Built at DeltaHacks 8.
A weekly workout planner that deliberately schedules rest days, designed to use Fitbit sleep and activity data to decide when to train and when to recover. Willie Pai and I built it in 36 hours at DeltaHacks 8.
🏆
Also in the camera roll:
Pinned
What do you work with day to day?
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Lucas Chen
Pinning this so it’s easy to find.
And the degree: B.Eng., Software Engineering (Co-op), McMaster University (2020–2025).
👍
Let’s talk
This has been great. Can we talk?
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Perfect, talk soon.
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End of conversation
The Chat Thread edition: the same facts as every other version, in a different shape.
| Intro | First messages |
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| Experience | Career thread |
| Impact | Link-preview cards |
| Projects | Shared attachments |
| Skills | Pinned message |
| Contact | Let’s talk |
Paper palette · Grotesk type · Subtle motion
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